Brand & Corporate Experiences / Project story
Midnight Beauty Lab
Concept design · Cadimore
Summary
A nocturnal beauty salon makes fragrance discovery a sequence of intimate encounters around a luminous central sculpture.
The Brief
Give a sensory product a clear spatial identity without overwhelming the act of sampling. The room needs a memorable centre and quieter edges for comparison and conversation.
The Inspiration
Fragrance is experienced through successive impressions. A dark setting with concentrated pools of warm light gives that unfolding quality a visual counterpart.
The Concept
Vertical illuminated frames organise the perimeter, while a golden fluid sculpture anchors the centre. Sampling counters create a ring of smaller encounters within the larger composition.
The Experience
Guests move from the central image to a counter, compare individual impressions and return to the room with a different reading of its atmosphere. The layout leaves space for a one-to-one presentation.
The Outcome
The experience gives fragrance a setting that supports concentration. Its identity comes from the contrast between the luminous centre and the closely framed sensory encounters around it.
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