Brand & Corporate Experiences / Project story
Hermès — Silk in Motion
Concept design · Cadimore
Summary
A silk exhibition uses the scarf’s drape to connect a bold pavilion entrance with close material discovery.
The Brief
Translate silk into a spatial identity while keeping the scarf itself central. The pavilion needs a recognisable outer frame and working surfaces suited to viewing, handling and presentation.
The Inspiration
Silk is read through print when flat and through light when folded. The exhibition puts those two states in dialogue.
The Concept
An orange rectangular frame holds a patterned silk canopy above curved display islands. The frame supplies clarity; the suspended fabric introduces softness and movement within it.
The Experience
Guests enter beneath the drape, examine displayed scarves and sit with a presenter to compare prints and folds. The larger canopy establishes the material story before the close product encounter begins.
The Outcome
The pavilion gives a small textile object architectural presence without replacing it with scenery. Its strongest relationship is between the overhead drape and the scarf handled at the display table.
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